Articles

What we learn on real projects, written up so your team can use it.

We write about keeping people in charge of artificial intelligence (AI), getting found by AI search (generative engine optimization, GEO), sharper design practice and accessibility.

Topic
Language

Articles, newest first

The human in the loop is a job

Role profiles, a checklist and a job description template for the AI Act’s rule on who oversees high-risk AI, which applies from December 2, 2027 in areas such as hiring, credit scoring and public services.

I built the GEO scoreboard. My score is zero.

Part three of the GEO series was meant to be about measurement. Here is the instrument for tracking AI citations, and the number it returned for my own site.

New here? Start with these

One piece for each topic we write about, chosen as the best way in.

More articles

Room to Disagree

A framework for designing and testing the interfaces through which people oversee AI systems. It sets out five capabilities drawn from the AI Act’s article on human oversight, one condition underneath all five, and a behavioral test that shows where the oversight you have documented fails.

Your design system cannot make a product accessible

Accessible components are a good start. Whether the product works for everyone is decided in how they are put together: the flows, the content and the choices no library makes for you.

Nobody gets promoted for better screens.

Better screens rarely move a design career. I look at what does, and why the work many of us are proudest of is not it.

How to run a UX audit in under 2 hours

A practical, repeatable process for designers who want a fast, no-fluff way to evaluate a product and prioritize fixes.

Accessibility debt and hidden costs

How delaying inclusive design quietly erodes product quality, user trust and revenue — and what it costs to catch up.

The myth of the “average user”

We keep designing for someone who doesn't actually exist. A case for designing to the edges instead of the mythical average.

Have a project in mind?

Tell us what you're working on. We'll recommend the right first step.

Start a project